Q97.3 Car Wrap

As the lead Freelance artist at Whites Printing & Graphic Design in Shreveport, Louisiana I was tasked to take a design already made for Cumlus Radio's Q97.3 and basically make it work.

 

Initially, we had to work with art from another designer. After trial and error, the owner and another freelancer, along with the individual wrapping the car, we came up with the conclusion that the design was unusable and did not take into account all the variables needed for a successful car wrap design.

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Tip for other artist: Know your project and know your lane. ALWAYS communicate. If you are tasked with creating a car wrap design, there are professional car wrappers that have resources that can help in setting things up properly. Ex. files specific to that particular vehicle. 

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Tip for customer: Always communicate with the artist and find out if they understand that each car for a wrap has resources for wrapping cars. This will save you time and cost. An artist that does not have a wrap shop they can communicate with will not have the proper resources to properly complete the design. Most artist will not have the proper car wrap files and will most likely need them from a car wrap company.

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All resources to properly set up a car wrap should be accessable from a reputable car wrap company. Get with them and they will let you know what they can and cannot do.

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After some communication with the customer, we decided to move forward with a new design. Below is the design and final result.

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